gives us life.
Who we are
Ocean52 was created in 2018 with one simple goal in mind – to give more than we take.
For our business model, this goal is both transparent and self-explanatory: 52% of all profits we take will be given to protecting our oceans. Both through partnerships with existing environmental organisations and our own ocean ambassadors, we’re on a mission to raise awareness and change behaviour.
In the case of our products, it’s about taking life-nurturing deep ocean minerals to give our range of healthful drinks a unique and revitalising edge.
Meanwhile, eliminating the use of PET from our entire range not only takes potentially ocean-bound plastic out of circulation, it makes it easy for all of us to become a little more conscious in our consumption.
In a world where corporate responsibility often seems to be little more than token gestures and greenwashing, we’re proud to make our commitment the basis of our name – ocean52.
A Word On The Founders.
They say that anyone who can make a living doing what he or she loves, is truly blessed. But sometimes, at some point, doing the thing you love isn’t enough: you need to love the thing you do. We’d spent long, successful years building international brands in the worlds of food, drink and surf apparel, and we loved the work. But had any of it helped to make the world a better place? Nope. So, brought together by our shared love for the ocean, and inspired to ‘be the change’ we wish to see in the world, a vision for ocean52 was born.
Today, not only do we love our work – we love the work we’re doing.